Swot analysis of kerala medical tourism

Medical Tourism in South India

Foreign patients are reported to have less trust of Indian hospitals, particularly when there is a lack of uniform pricing policies and standards across hospitals [30]. Illegal organ trades have been reported in India, while gender reassignment surgery is becoming a norm in Thailand [4].

It also helps what attributes a business play to pull in their target market Entrepreneur, n. This value is known Lambda-max. Companions of the patients also suffered the same problem indicating that this area has to be seriously looked upon. Malaysia offers a value for money experience while Singapore highlights their sophisticated medical technology.

A dedicated medical tourism website, a call centre, medical tourism concierges and lounges at international airports and overseas representative offices have been established to provide relevant information and value-added services e.

A bold initiative to make Kerala, the shopping hub in the country. Besides cosmetic surgery [18], dental treatment is also the most popular treatment among the foreign patients in Thailand [4]. Role of Private Sector 1. Siddiqi et al, New opportunities and challenges has been created by liberalization of trade in healthcare sector specially in middle and low income group nations to provide remarkable and efficient healthcare services.

As talked about in the report Kerala must target advanced nations for progression. Thailand, being the market leader, requires strong campaigns to regain its positive destination image.

The most accentuation would be on special method as this is the technique that conveys the picture of the destination to the land territory of the visitor. The global medical tourism industry is forecasted to generate a revenue between USD 38 to USD 55 billion [2] annually.

Kerala Tourism SWOT Analysis, Competitors & USP

AHP has been developed by Thomas Saaty in to assist decision makers to solve unstructured problems in social, economic, military analysis and, management science.

Kerala Tourism has also entered in to a partnership with Google, the No.

A Strategic Perspective Of Kerala Tourism

This product is highlighted in all road shows and trade meets. English, Arabic, Japanese, etc. A social media optimization activity is also being carried out to use social media tools like Twitter, Face book, and You Tube etc.

What is the market share of competitor? Kerala has come up with new destinations and innovative products like tree houses, Ayurvedic Rejuvenation and houseboats. This paper tries to appraise the facts and future possibilities based on a SWOT perspective.

Then the factors local weights are multiplied by specific group weight to calculate the overall factor weight rank. An unregulated monopoly has power to influence the price in the market.Swot Analysis of Tourism in Malaysia. Introduction The tourism industry is the largest and fastest growth industry in the world, and also is the main and important industry that consumes a lot of human resources in the labor market.

As an example, Malaysia is one of the twelve mega-biologically diverse countries in the world, which boasts at least. Kerala Tourism • Variety of product and services (monsoon tourism, medical tourism, culture and arts, houseboats, backwaters, beaches, wildlife sanctuaries etc) • Highly reputable, bagged various national and international awards • Kerala, India’s most advanced society with full literacy • High life expectancy • Excellent.

The World Travel and Tourism Council estimates that in Travel and tourism is expected to generate * US$ 5, billion of economic activity * % of total GDP * , jobs or % of total employment * % of total exports [1] My task is to conduct a PEST analysis for a company within the Tourism industry.

This paper identifies and prioritises strengths, weaknesses, opportunities and threats (SWOT) pertaining to the medical tourism sector of Kerala. ABAD Hotels Kerela brand covers the brand analysis in terms of SWOT, stp and competition. Along with the above analysis, segmentation, target group and positioning; the tagline, slogan & USP are covered.

Experience Kerala with Abad Hotels and Resorts. USP. Medical tourism has increased travel for Ayurvedic treatments to Kerala. Kerala Tourism • Variety of product and services (monsoon tourism, medical tourism, culture and arts, houseboats, backwaters, beaches, wildlife sanctuaries etc) • Highly reputable, bagged various national and international awards • Kerala, India’s most advanced society with full literacy • High life expectancy • Excellent.

Download
Swot analysis of kerala medical tourism
Rated 4/5 based on 26 review